Samsung Created a Prototype Surfboard So You Can Get Distracted by Your Phone Even in the Middle of Catching a Wave

This surfboard is meant to take the isolation out of the sport of surfing. It gives real time social media updates and text messages. It even helpfully offers up to date information on the conditions of the very ocean the surfer is presumably sitting in. 

At the moment, it's still a prototype so only time will tell if it becomes a super useful gadget or just another way to lose your phone at the beach.